Thursday, January 7, 2010

Our Pro Staff

We are fortunate to have some of the best in the business working with us.

WALKER HOLCOLM

I never met a person with such a diverse fishing background and experience. Professional tournament fishing has taken Walker all over the world and has crewed with the best in the business. As a result, he has accumulated an incredible amount of knowledge. Walker is consistently ranked in the top 10 of his profession.

In addition to being our resident expert, Walker is a regular Marlin magazine contributor, Marlin University instructor and a Rolex IGFA World Championship winner.

WILLIAM FERNANDEZ

Our fly-fishing and inshore guru, William honed his fishing skills as a pro in Yellowstone. Escaping the cold weather, he moved to Florida to work for ‘In The Bite’. An expert on local fishing at all levels, We share William’s time and expertise with the magazine.

For questions on fly fishing, inshore or our local waters, William is the person to call.

CAPT. CHARLES PERRY

Hailed as the best leaderman in the world today, Charles is our consultant and advisor. Charler’s experience is worthy of a best seller biography. His name is usually associated with the stars of our sports like World of Famers Capt. Peter Wright and Stuart Campbel. Charles is also an accomplished photographer.

Check out Charles new professional big game rod collection at our store and shows.

Monday, January 4, 2010

NEW YEAR, NEW STORE

2009 was an exciting year. Continuing growth during hard economic times, expansion and finally a move to our new offices left little time for fishing, something we will rectify in 2010.

Our Outfitter Store in Jupiter Florida represents our first step in our plans to expand our internet sales to include multi-store retailing. After many months of planning and construction, the store opened its doors November 1st and rapidly became a hit. Another confirmation that our mix of exciting products, quality and value sells well even during this down economy.

We learned a lot in the last few months. We learned that selling our products to a 'live' audience is less difficult than retailing over the internet. At our store the customer can 'touch and feel' the products and instantly recognize their value. In contrast, purchases over the internet requires a certain degree of faith that makes the process more difficult.

As we face this new year, you can expect us to continue our quest for great tackle at great prices. In 2009 we added over 300 new products and we plan on doubling our inventory in 2010. Look for new Omoto reels, Invicta premium fishing line, inshore lures and much more.