NEW YEAR, NEW STORE

2009 was an exciting year. Continuing growth during hard economic times, expansion and finally a move to our new offices left little time for fishing, something we will rectify in 2010.

Our Outfitter Store in Jupiter Florida represents our first step in our plans to expand our internet sales to include multi-store retailing. After many months of planning and construction, the store opened its doors November 1st and rapidly became a hit. Another confirmation that our mix of exciting products, quality and value sells well even during this down economy.

We learned a lot in the last few months. We learned that selling our products to a 'live' audience is less difficult than retailing over the internet. At our store the customer can 'touch and feel' the products and instantly recognize their value. In contrast, purchases over the internet requires a certain degree of faith that makes the process more difficult.

As we face this new year, you can expect us to continue our quest for great tackle at great prices. In 2009 we added over 300 new products and we plan on doubling our inventory in 2010. Look for new Omoto reels, Invicta premium fishing line, inshore lures and much more.