NEW VALKYRIE AVIATOR WATCH JUST IN TIME FOR FATHER'S DAY

GET A $ 50 STINGRAY GIFT CARD   AND A FREE REACTOR PERFORMANCE SHIRT ($ 45 VALUE) PLUS FREE SECOND DAY FEDEX SHIPPING

Hello We agree; everybody needs a watch.  After all, you can't afford to be late for the next Marlins game or to keep your fishing partner waiting by the dock.  So why not get a watch that is practical, durable and looks good both in the boat and the boardroom?  That's what you get with the Valkyrie from Reactor.  It is a terrific on-the-water or in-the-air timepiece and it's classy enough for an evening on the town.  I really like this watch. Designed to be a real pilot’s watch, it is a true chronograph with a 1/20th sec fractional chrono; you literally split hairs when it comes to precise timing. If you are like me, and into gadgets, you can make more time calculations with this watch than with the old HP scientific calculator from college. Damn, it just looks impressive, even if you are not planning on calculating the ballistic trajectory of your next space orbiter. The Valkyrie is the best value I have seen anywhere for a true name-brand, high-quality pilot’s watch.  I am positive it will be your favorite watch and what makes it great is styling, plus the  famous built-in Reactor DNA, including: A solid forged case and back made of 316L marine-grade stainless steel - the ultimate in corrosion resistance and longevity. Using the same material for both case and back makes a stronger, more water resistant watch even after battery replacement.  Perfect for exposure to saltwater.  A unique screw down crown system that maintains water-integrity under the most demanding conditions. Superluminova markings that make this the world's brightest watch in a dark cabin or at night.  This is real bright stuff. And if you decide to jump overboard for a swim or to go scuba diving, these watches are rated waterproof to 200m/660 feet. The Valkyrie comes in four face styles with two different bands.  The watch is built on a quartz movement, with a 1/20th second chronograph, a double date window at the 12 0'clock position and a functional E6B slide rule bezel. So if you are a boater, a diver, an aviator, or just want to look cool, you might want to check out the Valkyrie on our Web site at (URL). FOR A LIMITED TIME: Order any of the Valkyrie models and get a $50 StingRay gift card and a Reactor Watch performance shirt.  Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

Protect yourself from the Summer Sun and Save

Hi   Well, it's already summer in South Florida.  Daily temperatures are climbing into the high 80s and tickling the 90 degree mark.  And even though it is still cooler up north, in just a couple of weeks the long, hot summer will be there too.   This summer, you don't have to let the wrong clothes spoil your time outdoors.  That's right.  Wearing the wrong stuff can make you miserable, but the correct clothing can make a day in the sun a lot more pleasant for you and the people around you.  That is where Simms sportswear comes in.  It is simply the best active clothing for the boat, the beach, or anywhere else under the sun.   And this week, we are featuring Simm’s Solarflex and Superlight Summer fabric sportswear at 15%-off .   What makes Simms shirts different is its COR3 UPF30 fabric technology. Unlike other UPF shirts, the Simms COR3 protection does not wash off and is as good after a year as I was the first day you bought it.     Remember, whether it is pants, shirts or women's Hoodies, all Simms apparel provides UPF 30 sun protection.  That means you won't get burned through your clothes no matter how hot it gets.    And wickability… a fancy word that means you will stay cool as perspiration is carried away from your body and evaporated so you can be cooler in the sun all day and feel more comfortable hanging out when you get off the boat at night.     For you ladies, the Simms Solarflex Hoody is a must for dedicated saltwater anglers or those who simply enjoy a day in the sun.  This Hoody is made of ultra-light, stretch-knit fabric that keeps you cool and make you look good.   All of these Simms items have lots of other great features.  There is just too much to describe in one email.  Check it out by clicking here   And remember, they are on sale, now through Fathers’ Day   Have a great Summer and enjoy your Solarflex wear. Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

Join us June 8th for a great event

ATTENTION LADIES   Your time has come again!  It's the Third Annual Lighthouse Ladies KDW (Kingfish, Dolphin/Mahi, Wahoo) Tournament on June 8th from 7:30 am until 3:30 pm with weigh-in ending at 4:30. Two convenient locations at the JIB Club in Jupiter and Sailfish Marina in Lake Worth Inlet.   This is a fun tournament with lots of time set aside for parties and  with great prizes. First prize in each category is $1,000 cash plus $1,000 in sponsor products.  .  And back again, StingRay Tackle's signature ¡Que Bonito! award for the largest Bonito over 10 pounds.  You can learn all the tournament details at http://lighthousefishing.com/   WHERE’S THE PARTY?   So you don't want to fish but love to party? You're in luck!  Come to the Captains and Anglers’ meeting on Thursday the 6th at the new Shipwreck Bar and Grille in Jupiter or the  Tournament Award party Saturday night at The Jupiter Civic Center; with the rockin’ sounds of the Samantha Russell Band.   NO BOAT? NO TACKLE? NO PROBLEM!   You say you want to enter the tournament, but don't have a boat?  No problem!  Several charter skippers have donated boats for the tournament.  Just send an email to debbie@stingraytackle.com or give Debbie a call at (561) 743-7724 and she will hook you up.    WHATS THE CAUSE?   This is where I get a little more serious than usual.  The Lighthouse Ladies Tournament is special to me.  When my blind sister who lives in Miami told me that the Lighthouse for the Blind of the Palm Beaches faces challenges raising money, as do many non-profits, I contacted the Lighthouse and we started this tournament to raise money and awareness of the Lighthouse’s mission.    The first tournament was held in 2011, and since then, every penny raised during the Lighthouse tournaments has gone to the Lighthouse for the Blind of the Palm Beaches.  Last year ,  our friend, marine artist Carey Chen joined the tournament as spokesman and contributor, and we raised $ 10,000.   Since I started having problems with my own vision, I learned a lot about the Lighthouse mission.  The Lighthouse for the Blind of the Palm Beaches  is a fully accredited, nonprofit agency for helping people with vision loss. It serves thousands of people and their families in our area and has been doing so since 1946.  Except for low vision services, no fees are charged, and services are funded almost entirely by charitable support.   The great lady, Helen Keller, who was both deaf and blind once said, "There is no better way to thank God for your sight than by giving a helping hand to someone in the dark."  This is our chance to shine a little light on those who live in the dark, while having fun in our Florida sun.  So come on down.  Shake my hand and say hello.  Us guys can hoist a beer or two while our ladies are out there catching fish, or we can crew while they fish, then hoist a couple of brews later in the day.   If you are an out of towner, a StingRay vendor, or unable to make the tournament or its festivities, consider a donation to this great cause. For more information and to register, visit www.lighthousefishing.com. For more information on the Lighthouse for the Blind of the Palm Beaches,, visit www.lighthousepalmbeaches.org.   Thank you in advance for your support Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

OUR ONLINE MEMORIAL DAY SALE STARTS NOW

All items ship free, get 10% off our low prices.   Have a great Memorial Day weekend and remember the heroes that died defending our freedom.

Ray Lorenzo President StingRay Brands  WWW.STINGRAYTACKLE.COM

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

FREE FIN NOR LETHAL AT OUR STORE TODAY

All items ship free, get 10% off our low prices.   Have a great Memorial Day weekend and remember the heroes that died defending our freedom.

Ray Lorenzo President StingRay Brands  WWW.STINGRAYTACKLE.COM

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

MEMORIAL DAY SALE AND FIN-NOR OPEN HOUSE

SUMMER IS FINALLY HERE   HELP US CELEBRATE MEMORIAL DAY AND THE UNOFFICIAL ARRIVAL OF SUMMER   Join us tomorrow Satruday May 25th for a storewide sale on tackle, rods, reelS and our popular sportswear collection, including every item in our SIMMS line (stock only) FIN-NOR FACTORY REP  See Fin-Nor's new introduction to the performance spinning reel market. The new Lethal is an awesomee great looking reel with some serious specs. But the nicest part is its price, Meet Captain Mark Dravo of Y B Normal Charters, Fin Nor's pro staff member and inshore expert.   FREE STUFF AND ALMOST FREE STUFF We will be giving away a new Fin Nor Lethal reel, shirts, hats and much more. End of season items with heavy mark downs, buy 2 get 1 free specials and much more. TASTE THE NEW CAREY CHEN WINES If you have not, then you must. Sample Carey's new wine collection. They are darn good and available at StingRay. Look forward to seeing you here tomorrow from 9 to 6. CLICK HERE FOR DIRECTIONS

Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

CUBAN FIN-NORS ARE NOW AVAILABLE IN MULTIPLE COLORS

CUBAN FIN-NORS NOW AVAILABLE IN MULTIPLE COLORS   Did you ever wonder why people call these Cuban Fin-Nors?   I have a pretty good idea, but first let me tell you a little bit about this kind of fishing.  It dates back to the Spanish colonization of the Americas and it continues to be in use to this day.  It is a convenient way to fish from a boat or shore.  The angler can apply a significant amount of pressure (drag) to the rim of the spool with minimum effort, and it is very simple to cast far without the risk of birdnesting.  So, here's how they got the name Fin-Nor.  Back in the '70s, as American tourists with their big boats and big Fin-Nors traveled the Caribbean waters, they started referring to the local fishing gear as "Cuban Fin-Nors", and it stuck.   You see these everywhere in Cuba and other Caribbean countries.  I prefer to call them Cuban Reels or to use the term the locals use "yo-yos" or "carrete de mano" (hand reel).  It is an old and venerable way of fishing.  I know some very capable fishermen who have been using these yo-yos all their lives and they work.   Santiago, the main character in Hemingway's The Old Man and the Sea, makes use of one (although he is seen fighting the fish mano-a-mano in the old Spencer Tracy version of the movie).  I’ve used them many times when I was younger and it was my method of choice for fishing around the Miami bridges and wrecks. Catching a nice snapper on one of these yo-yos is a lot of fun and you can feel every single move and pull the fish makes.   OK, we don't expect you to drop your rods and reels and pick up yo-yo fishing, but you may find they have a bunch of other uses.  The most popular use nowadays is for wrapping  rigs to keep them neatly stored (see picture).   I understand they are used for ice fishing up north.  A juggler came into the store and got a dozen of them (luckily he did not juggle them inside the store).  Just last week a golf pro picked up a bunch to use in some sort of training.  A friend uses them to wrap Christmas lights after the season so they don't get tangled.    These yo-yos are just a handy device for storing stuff and keeping it from getting tangled in your tackle box or anyplace else.  With multiple color options, there must be a million creative uses for them.   Our yo-yos are available in eight colors and two sizes.  They are all equally popular.   Available in Pink, Blue, Red, Yellow, Green, Black, Wine and Gold.   Cuban Reel 6 in.   $ 5.99 Cuban Reel 8 in.   $ 5.99   SPECIAL: GET ONE FREE FOR EVERY FOUR YOU BUY; OUR CHOICE OF COLOR AND SIZE.   You can see StingRay's Cuban Reels online at:   http://www.stingraytackle.com/6-and-9-inch-cuban-reel-yoyo.aspx Best,

Ray Lorenzo President StingRay Brands    Click here to order

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

REUSABLE ICE PACKS SAVE YOU MONEY!

Tired of Wasting Money on Melting Ice? Try the Nu-Ice Alternative! OK I confess. I was not very thrilled with the idea of carrying this product at our store. I brought it in because I owed the rep a favor but I am glad I did. The product is awesome and comes in handy for all kind of situations. We now use half a dozen packs on our boat and as I am writing this, we are getting ready to leave for the Bahamas and the coolers are filled with Nu-Ice. As you know, finding ice in the Bahamas is difficult and expensive, so anything we can do to save ice and prolong its life, is a 'must'. You will get addicted to it. Now the company's spiel: These reusable Ice Packs provide superior alternatives for traditional ice and dry ice applications. Sub-Zero Packs are reusable for up to five years.  They are non-toxic, non-hazardous, environmentally friendly and hold sub-zero temperatures for up to 96 hours. This is accomplished by charging the pack to initiate a simple chemical reaction. The pack immediately begins to absorb energy (heat) and emit sub-zero temperatures when surrounding temperatures begin to rise.    Nu-Ice packs are a great alternative to gas-emitting dry-ice as they do not require special handling, training or costly haz-mat shipping.  We carry two different types and sizes -- the MARINE SERIES and the ULTIMATE COOLER PAK. Both are conveniently packaged in either 2lb. or 5lb. foil-reinforced Mylar bags for extra durability and strength.   The MARINE SERIES was developed to meet the demands of Sport Fishermen and weekend boaters. The MARINE PAK turns your cooler into a chest freezer without the mess of melting ice or the dangers of dry ice. Nu-Ice creates a cold, dry and eco-friendly space for coolers and ­fish boxes.    The ULTIMATE COOLER PAK is a High-Performance cooling pack that outperforms standard gel packs.  The Nu-Ice ULTIMATE COOLER PAK makes a great cooler companion to keep contents cold and dry. It works great  in lunch boxes, beach coolers, soft-sided coolers, etc.  BTW, It  also works well to extend the life of traditional bagged ice and that's how we use it for our Bahamas trip.   Order a few packs and try them. I guarantee you will like them. Online or at the store. At the store we have them frozen and ready to go. Best,

Ray Lorenzo President StingRay Brands    Click here to order

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

EBB TIDE FLIPS: SIMPLY THE BEST

Hi If you know me personally, then you know that I spend my day wearing flip flops. It is one of those advantages of living in Florida and running my dream business. I used to wear out a lot of pair of these in a year, but it changed the moment we became a Simms shop and I got my first pair of Ebb Tides.. These new Simms Ebb Tide Flips are comfortable, non-slip footwear for anywhere a deck or floor can get wet.  Designed for fishing by a company that specializes in fishing footwear, they are the best flips I know of and the only ones I wear.   They are practical and comfortable enough to wear on a boat and they look good enough to wear anywhere else. But there is more to this product. Read on.   You go fishing to relax, right?  And you surely can't relax if you are sliding on your boat deck when a wave breaks over the rail or you get caught in a South Florida thunderstorm.   The Simms Ebb Tide Flips are made with all-leather uppers, molded mid-soles for softness and flexibility, and non-marking, siped outer soles for superior traction.  Now, you may be asking, "What is a siped outsole anyway?"   Siping is a process of cutting thin slits across a rubber surface to improve traction in wet or icy conditions.  Siping was invented and patented in 1923 by, you've got it, a man named John F. Sipe.    There are two tales about how siping originated. One is that John Sipe was a deckhand on a boat who cut slits in the outer soles of his shoes to avoid slipping on the wet deck.  The other is that Sipe worked in a slaughterhouse and wanted to stop slipping on wet floors.  In either event, the process worked, and today most non-slip automobile tires are siped.    Did I tell you the price? How about $ 49.95 They may cost a few bucks more than those Wal-Mart specials,  but they are well worth the price.  Ebb Tides are very comfortable, look good, and last. Go ahead and check your tires.  But not until you order a pair of these terrific boat flips for yourself, and maybe a pair for your fishing partner too. So here you have them. My favorite flip flops and I am sure they will be yours as well.   To order my favorite Simms Flips, go to http://www.stingraytackle.com/Simms_Ebbtide_Flip.aspx Or of course, visit our store   Simms Ebtide Flips   •   Non-marking siped rubber outsole for superior traction on boat decks •   Molded EVA midsole for comfort and support •   Die cut EVA footbed •   Synthetic water-resistant upper for all weather & environment use •   Approximate pair weight (size 10): 16 oz •   Men's whole sizes: 8 - 13 Remember Summer is around the corner. Best Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.

NEW BAITCASTING REELS WITH A FUNNY NAME

Greetings As you probably know, we import a great number of the items sold in our store and on the Web.  Importing makes it possible for us to offer you high-quality products you can't get elsewhere at great prices. One of our StingRay imported exclusives is the Ming Yang ("MY" or "Yang" for short) line of bait casting reels. We brought the first Yangs into the store back in 2008.  Ever since then we have been working with the company to refine their design and improve their performance,   We are now offering our fourth-generation of the CL series of MY bait casting reels.  They are awesome reels, awesomely priced and perfect for surf or river.   We are also introducing the ne MC series. These reels have a whole new design that incorporates magnetic cast control and ergonomic engineering for better performance and more comfort while casting and catching fish.   By the way, we ‘pimped-out’ the reels with the famous BOCA ceramic bearings. BOCA bearings are recognized as the best after-market improvement for any fishing reel, so we decided to OEM them to give our reels that extra boost. We are also proud of our new packaging -- a plain old burlap bag with a drawstring. It is our way of keeping up with the low-impact environmental fashion and providing a sturdy reusable bag.  Besides, we think it's kind of neat.   So, if you are in the need for a surf casting reel, a shore fishing reel, or a cat fishing reel, give our funny-named Ming Yangs a try. You will be pleasantly surprised by their price and performance, and you will be fishing something different this Summer. By the way, these reels are competitively priced, but to give them an extra boost, enter ‘YANGS’ for an additional discount when you order online. The code will be valid for 30 days from the date of this email. Order or find out more by clicking here.   Enjoy your ‘Yangs!’   Ray   BTW, we are selling the MY reels from their own Website. They are that special. Ray Lorenzo President StingRay Brands

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StingRay Fishing Outfitters 1405 A1A Alternate N Jupiter, FL 33469 US Read the VerticalResponse marketing policy.