ICAST turned out to be a tremendous show for us. We were busy all three days of the show handling dealer inquiries, meeting with press representatives and showing off our new products.
ICAST is our industry’s yearly showcase. It is where hundreds of manufacturers and distributors meet thousands of buyers from all over the world. For those of us that love fishing and the toys that go with it, it is the world’s largest and best-stocked toyshop!
We introduced a few new items at ICAST to a great reception by all. Here is a re-cap:
1. Indigo Bay Big Game Fly Rods: Designed by Neil Drumheller, our new Fly Fishing Big Game Rods drew a crowd and excellent reviews. These rods are for those chasing big tarpons, billfish and other sea monsters with flies. We introduced five models ranging from #8 to a big #15 stick. Priced at $ 129.99 with a travel case and three butt styles, experts that have seen and tested the rods agree that the Indigo Bays are superior to rods costing many times more. The Indigo Bay Fly Rods will go on-sale by mid-August on our website and in our store. They will also be available through our dealers.
2. DeLux Fishing Lines: We will be introducing a new name in fishing line to the US market. DeLux is an old and venerable supplier of OEM/Private Label fishing lines to the US and international market. Their products include braid, mono, and fluorocarbon lines. DeLux’s products are time-tested and priced competitive. Look for the DeLux product in early 2010.
3. Aqua Saltwater Spinner: We knew we had something with our Aqua spinner but underestimated the acceptance of the product. Available in three sizes, the Aqua is rapidly becoming our best seller.
4. Rubber Chicken/Weiyu Lures: Our lure range continues to increase with the introduction of the jigging series and over 40 new models and colors. Watch for these new products soon.
Our company continues to grow thanks to our customers and dealers. Our record of repeat customers is enviable and the feedback we received on our products and service is inspiring. Thank you for your support and encouragement.
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